16/05/2025

TYB WELLNESS EXPERIENCE

Serre Torrigiani -

Via Gusciana, 27, 50124 Firenze FI,

Firenze

An immersive daytime wellness experience blending movement, recovery, music, food, and social connection in one curated setting. Hosted at the iconic Serre Torrigiani in Florence, the event brought together more than 400 attendees for a new-generation wellness format combining Pilates, Total Body workouts, functional training, recovery activations, brunch experiences, and soft clubbing with DJs

Experience Highlights

Event Sponsor

Logo partner 1
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The event generated strong organic engagement across social media, with branded collaborations, immersive activations, and high-performing content positioning TYB as a fast-growing lifestyle and wellness movement at the intersection of fitness, music, aesthetics, and community culture.